Yahoo! (YHOO) Notified of Error from comScore (SCOR) Regarding June 2010 Stats; U.S. Pageviews Underreported
Yahoo! Inc. (Nasdaq: YHOO) today announced that comScore (Nasdaq: SCOR) has notified the company of an error in its June 2010 publication. comScore, as a result of this error, underreported Yahoo!’s U.S. page views by more than one billion and its duration metrics by more than 850 million minutes. Based on the corrected numbers, on a month-over-month basis, Yahoo!’s U.S. page views were down 4.7 percent versus the reported 7.4 percent, and U.S. duration was down 4.3 percent versus the reported 6.4 percent. comScore has committed to issuing the correct numbers in the company’s next data release.
Due to the size of the error, Yahoo! is making the announcement today as comScore does not generally issue restatements of its published reports. comScore is in the process of reviewing the aggregate European Union and Worldwide data to be reported, which could be impacted as well. Yahoo! believes the factors that led to the error have been corrected and continues to have confidence in comScore data.
"At Yahoo!, keeping our users highly engaged on our network is core to everything we do,” said Carol Bartz, CEO of Yahoo!. “We issued this release because it’s important that our business partners, advertisers, and shareholders have an accurate, independent third-party measurement of our performance.”
“We believe comScore is committed to addressing the error and ensuring accurate and reliable reporting of marketplace performance. Yahoo! is fully prepared to work collaboratively with comScore to develop policies and practices to ensure the timely correction of inaccurate information,” added Bartz.
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