Yahoo! (YHOO) Enters Strategic Content Agreement with CNBC
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Yahoo! (Nasdaq: YHOO), announced a strategic alliance that will dramatically expand CNBC's online reach and presence and provide a broadcast platform for Yahoo! Finance's original content and contributors.
Together, CNBC and Yahoo! Finance will bring an unmatched depth and breadth of content to a combined and unduplicated online audience of more than 40 million* people in the U.S. each month (which is twice as big as the next competitor) and share Yahoo! Finance's content with the nearly 100 million households that CNBC reaches in the U.S. plus the countless unmeasured viewers watching out-of-home in the offices of chief executives, on trading floors, in five-star hotels, country clubs, fitness centers and fine restaurants.
Yahoo! and CNBC will maintain editorial control and host their respective sites. Yahoo! Finance will continue to feature content and perspectives from Yahoo!'s editorial staff as well as reports from other industry-leading providers and experts. CNBC will distribute its content to other leading online publishers in the category.
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Together, CNBC and Yahoo! Finance will bring an unmatched depth and breadth of content to a combined and unduplicated online audience of more than 40 million* people in the U.S. each month (which is twice as big as the next competitor) and share Yahoo! Finance's content with the nearly 100 million households that CNBC reaches in the U.S. plus the countless unmeasured viewers watching out-of-home in the offices of chief executives, on trading floors, in five-star hotels, country clubs, fitness centers and fine restaurants.
Yahoo! and CNBC will maintain editorial control and host their respective sites. Yahoo! Finance will continue to feature content and perspectives from Yahoo!'s editorial staff as well as reports from other industry-leading providers and experts. CNBC will distribute its content to other leading online publishers in the category.
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