Yahoo! (YHOO), Auto Trader Ink New Deal in U.K., Ireland

January 2, 2013 11:06 AM EST
Yahoo! (Nasdaq: YHOO) is higher on the session amid a new deal with Auto Trader.

According to an earlier release, Auto Trader will partner with Yahoo! Cars, UK & Ireland. "The partnership allows users on Yahoo! Cars to search the widest range of new and used cars available," according to the company. "With this partnership, Auto Trader's online partner network will now reach nine out of 10 UK online consumers, strengthening its leading motoring marketplace by extending the audience and car buyers available to all of its advertising customers."

Auto Trader noted that the number of mobile unique users achieved 2.7 million which continues to grow strongly as consumers increasingly use their mobile handsets as a key tool in their car buying process. This growth however has occurred in parallel with a record 11 million unique users on the website in October, up from the previous record 10.9 million in September and 10.2 million at the beginning of the year. This strong performance in unique visitors increased Auto Trader's market share to 49% while some of its closest competitors experienced a decline in unique visitor numbers.

Shares of Yahoo! are up 0.9 percent on the session.

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