YP and Yelp (YELP) Team Up

March 20, 2014 4:11 PM EDT
YP and Yelp (NYSE: YELP) announced that the two local search leaders have agreed to a strategic deal. The agreement will allow YP to enhance its customers' business listings on Yelp and expand their distribution within the YP Local Ad Network to include Yelp's vast consumer reach. The agreement also provides Yelp with additional means to access local businesses through YP and enrich their business listings with engaging content for consumers.

Terms of the deal were not disclosed.

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