Viacom's Nickelodeon (VIAB), LEGO Expand TMNT Partnership

October 11, 2012 9:03 AM EDT Send to a Friend
The LEGO Group, makers of the world's leading construction toys, and Nickelodeon, one of the world's leading entertainment brands for kids, announced today an expansion of their global partnership to develop construction toys inspired by the recently launched CG-animated Teenage Mutant Ninja Turtles television series. The collection is slated to launch in North America and the UK in January 2013 and will roll out in global markets later in the year. The companies have a long-standing relationship and first partnered together in 2006 to create LEGO® SpongeBob Squarepants. Nickelodeon's Teenage Mutant Ninja Turtles premiered on Sept. 29 and was an instant hit, drawing almost 12 million viewers during its premiere weekend.

LEGO Teenage Mutant Ninja Turtles brings the action-packed adventures of Michelangelo, Donatello, Raphael and Leonardo to life in LEGO form with a series of vehicles, renowned scenes and iconic LEGO minifigures. One playset and select minifigures from the forthcoming line will be unveiled at the LEGO booth #1538 at New York Comic-Con at the Jacob K. Javits Convention Center from October 11-14.

Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA)(Nasdaq: VIAB).


Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Corporate News

Add Your Comment