Under Armour (UA) Plans to Open First 'Brand House' Retail Store in Detroit

November 21, 2016 9:18 AM EST

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Under Armour (NYSE: UA) is planning to open its first Brand House in Downtown Detroit early next year.

The Detroit News reported that Under Armour will open the 17,000-square-foot store in a building owned by Dan Gilbert, Quicken Loans Founder and owner of Bedrock and the Cleveland Cavilers.

Bedrock and Under Armour said in a joint statement: "Under Armour is excited to open its first Brand House in downtown Detroit in the spring of 2017 at 1201 Woodward Ave. Detroit is an ideal location for Under Armour as an icon of Americana ... Just like Under Armour’s hometown of Baltimore, Detroit is currently experiencing an unprecedented wave of momentum, and we can’t wait to be part of their exciting success story.”

The location will be just down the street from a 22,000-square-foot retail store recently opened up by Nike (NYSE: NKE).

Shares of Under Armour are indicated for a higher open Monday.

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