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Twitter (TWTR) Debuts 'Vine Kids'

January 30, 2015 2:00 PM EST

Twitter's (NYSE: TWTR) Vine posted the following to its official blog on Friday:

We’ve seen for ourselves – and heard from parents, siblings and others – that kids love Vine. So, we built Vine Kids, a simple new app that gives young children a fun way to watch Vines.imageThrough adorable animated characters, kids can watch videos that are appropriate for a young audience. Swiping right or left shows a new Vine, and you can tap the screen to hear quirky sounds.

The idea came about during an office conversation in early January. One of my colleagues was talking about how much his two-year-old daughter loves Vine –– he said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids. That week happened to be Hack Week, a time when we get to work on projects outside of our day-to-day work. So two folks teamed up and built exactly that. Here’s a Vine of my co-worker’s daughter using the app. How can you resist that smile?



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