TiVo (TIVO) Enters Data Licensing Agreement with AT&T AdWorks
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TiVo Inc. (NASDAQ: TIVO) today announced it has entered into a licensing agreement with AT&T AdWorks LLC, a digital media company within AT&T (NYSE: T), which will enable TiVo to improve elements of their research and advertising inventory offerings by incorporating anonymous and aggregate AT&T U-Verse and TiVo households viewing data.
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