Sinclair (SBGI) Announces Partnership with Cool Music Network
Cool Music Network, LLC and Sinclair Television Group, Inc., a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) are pleased to announce an agreement for the carriage of THECOOLTV in 34 of Sinclair's markets. This partnership will put THECOOLTV in 24 million homes, representing approximately 22% of U.S. television households.
THECOOLTV is a brand new 24 hours a day / 7 days a week music television network. But unlike other music channels, THECOOLTV is "Hyper-Localized," customizing its programming to reflect local demographics, music events and even local artists. Through their partnerships with local artists, music venues, promoters and major festival events, THECOOLTV has been able to cultivate a unique aspect of localism, thereby appealing to the viewers in each market. THECOOLTV's expansive video vault includes high-quality programs supplied by major and independent record labels, established and local artists and content providers. Viewers tuning into THECOOLTV can expect exciting entertainment including live concerts, music videos, and much more.
In making the announcement, David Amy, Executive Vice President and Chief Financial Officer of Sinclair, said, "We are excited to offer THECOOLTV on our multi-cast spectrum, but more importantly, feel this could be a perfect fit for the mobile television model. We believe their ability to customize their content based on each market's musical tastes will make it all the more appealing to our viewers."
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