Scripps Networks (SNI), AT&T Enter Multi-Year Distribution Agreement for DIRECTV, U-Verse

September 22, 2016 7:31 AM EDT

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AT&T and Scripps Networks Interactive have reached a multi-year, multi-platform agreement for continued distribution of Scripps Networks channels both live and on-demand for DIRECTV and AT&T U-verse customers. The deal covers programming from HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.

Additionally, the companies agreed on expanded digital rights to include the networks on the DIRECTV NOW and DIRECTV Freeview streaming services when they launch later this year.

“This agreement forwards the goal of Scripps Networks Interactive to make our valued content available to consumers at the time and on the device of their choosing,” said Henry Ahn, President, Content Distribution and Marketing, Scripps Networks Interactive. “We value our ongoing and expanding relationship with AT&T and DIRECTV, and look forward to working together to expand consumer choice and convenience.”

“Through this new, expansive agreement our customers will be able to enjoy the entire family of Scripps Networks content virtually anytime, anywhere across all AT&T platforms,” said Dan York, chief content officer for AT&T. “Scripps Networks’ content will deliver more value as an important part of AT&T’s new DIRECTV NOW and DIRECTV Freeview streaming services.”

DIRECTV NOW, launching in the fourth quarter of this year, will offer customers access to more than 100 channels, including live and on-demand programming from top networks, as well as premium add-on options. AT&T and DIRECTV customers will be able to access and stream the service over a wired or wireless Internet connection using a variety of connected devices without requiring additional hardware, satellites, long-term contracts or credit checks.

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