Priceline.com (PCLN) Killing Off William Shatner 'Priceline Negotiator' Character
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Priceline.com (Nasdaq: PCLN) said it is killing off the popular Priceline Negotiator, a character played by William Shatner, in its new national TV campaign.
Priceline.com said it decided to kill off The Negotiator character in order to focus consumers' attention on its published-price hotel service, which is the fastest-growing segment of priceline.com's hotel business. Priceline.com said it will continue to offer its Name-Your-Own Price® hotel service, which can save traveler up to 60% off published rates.
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Priceline.com said it decided to kill off The Negotiator character in order to focus consumers' attention on its published-price hotel service, which is the fastest-growing segment of priceline.com's hotel business. Priceline.com said it will continue to offer its Name-Your-Own Price® hotel service, which can save traveler up to 60% off published rates.
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