Perry Ellis Int'l (PERY) Inks New Original Penguin Footwear Deals
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Perry Ellis International, Inc. (Nasdaq: PERY), announced that it has entered into two license agreements with BBC International LLC for the design, production and distribution of An Original Penguin by Munsingwear® men’s, boys and layette footwear. Continuing the momentum of global consumer interest in the iconic brand, the product will now be available in the United States and Canada as well as Mexico and South and Central America. The line is planned to launch at retail with better department stores and specialty stores for Spring 2017.
Original Penguin pays homage to its rich brand heritage, having been adored by countless icons for more than 60 years. A strong influence of humor, music and attention to detail can be seen in their products. The brand reworks their archive of mid-century classics with seasonal updates to reflect a modern lifestyle. Original Penguin has created significant social momentum from its philanthropic social campaigns, music festival sponsorships, and Original Tracks music series as well as being a top pick among celebrities and influencers.
"We are excited to welcome BBC International to the Original Penguin family. BBC International is a leading manufacturer of footwear, making the partnership an ideal collaboration. Working with BBC International will not only leverage the equity of this powerful brand but also continue our strategic initiative to expand our global reach,” stated George Feldenkreis, Executive Chairman of Perry Ellis International.
“We are proud to join forces with Perry Ellis International as we take on the Original Penguin Footwear license for the U.S. and Latin America. They are true professionals and we could not be more excited to partner with them on this brand. The Original Penguin brand will be a perfect complement to our men’s portfolio,” remarked Adam Silverstein, President of the Men’s Footwear Division at BBC International.
For more information about Perry Ellis International, Inc. and the company's entire portfolio of brands, please visit www.PERY.com.
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