Online Retailers Have a Rocking 'Black Friday' Ahead of Another Record Breaking 'Cyber Monday'

November 28, 2011 9:32 AM EST
Not only was this year's Black Friday a "brick-and-mortar" retail event, but online retailers got in on the action too. U.S. online sales totaled $816 million on Friday, up 26 percent from the same day last year, according to comScore.

So far this holiday season, online sales are up 15 percent to $12.7 billion. This number will continue to grow with today's frantic "Cyber Monday" activity. Last year's Cyber Monday saw sales exceed $1 billion and this year sales are expected to easily top that.

50 million Americans visited online retail sites on Black Friday, a rise of 35 percent from last year. Amazon (Nasdaq: AMZN) was the most visited retail site, with 50 percent more visitors than any other retailer. This also marked the strongest growth rate versus last year.

Walmart (NYSE: WMT) was the second most visited retail site. Best Buy (NYSE: BBY), Target (NYSE: TGT) and Apple (Nasdaq: AAPL) rounded out the top five.

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