New York Times (NYT) Reports 50% Gain in Sunday Circulation
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For the six-month period ending March 31, 2012, The New York Times (NYSE: NYT) saw strong circulation growth according to the just released Audit Bureau of Circulations (ABC) report. Total average circulation, which includes total print and total digital, was 1,586,757 for Monday–Friday and 2,003,247 for Sunday.
The gains in total average circulation over the same period one year ago were 73% for Monday-Friday and 50% for Sunday. These gains can largely be attributed to the popularity of The Times’s digital subscription packages, which launched in the United States on March 28, 2011 and also to new ABC rules on reporting digital circulation.
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The gains in total average circulation over the same period one year ago were 73% for Monday-Friday and 50% for Sunday. These gains can largely be attributed to the popularity of The Times’s digital subscription packages, which launched in the United States on March 28, 2011 and also to new ABC rules on reporting digital circulation.
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