NPD Data Suggests Strong Mac, iPod Sales for Q1 -Piper Jaffray (AAPL)

November 17, 2008 3:14 PM EST

Several analysts at Piper Jaffray, including Gene Munster, issued a research note on Apple (Nasdaq: AAPL) today. Following recent NPD retail data, the report offers an early view of Q1 Mac and iPod sales at Apple. The firm maintains its Buy rating and $250 price target on shares of Apple. Notably, Apple remains on Piper's Alpha List.

Based on analysis of the NPD data, the firm sees Apple's Mac numbers tracking between 2.5-2.7 million for its December quarter. For iPod's, Piper sees data indicating units of 18.5-19 million for Q1. Although the NPD data suggests solid unit sales for both Mac's and iPod's, Piper believes "its too early to call the December quarter..."

Despite Street expectations that a deep consumer slowdown has yet to hit the consumer electronic space, Piper believes that Apple "is well-positioned to weather the storm."

With shares of Apple trading around $89.60 today (down 0.7%) , Piper Jaffray's price target represents potential price appreciation of nearly 180% from current levels.

Apple, Inc. designs, manufactures, and sells personal computers, portable digital music players, and mobile communication devices, as well as related software, services, peripherals, and networking solutions worldwide.


Related Categories

Analyst Comments
Corporate News

Stocks Mentioned

AAPL 140.02

-2.81 -1.97%
Volume: 13,236,264
Track AAPL


Related Entities



Comments

Apple's Rebound
Beltway Greg on Nov 17, 2008 08:29 PM

Apple has been a stellar company during a dismal year. Sort of like what it must have been to be a fast horse in one of those years they didn't run the Triple Crown Races because of WWII. You get the point.

Great expectations
Tom Jackson on Nov 17, 2008 05:28 PM

So it is still the long story and the previews - time and time again. The long path to Jan earnings has been costly. full of 52 week lows. Who is not seeing the light? Why is the scenario so crazy? Or is aapl simply on a different frequency?


Add Your Comment