NBC News Gains Full Control of msnbc Digital Network (CMCSA) (GE)

July 16, 2012 8:09 AM EDT Send to a Friend
NBC News President Steve Capus announced today that NBC News is now the full owner and operator of Msnbc Digital Network, which includes msnbc.com, TODAY.com, NightlyNews.com, BreakingNews.com, Newsvine.com, EveryBlock.com, and the existing apps and digital extensions of these respective properties. On July 13, 2012, NBCUniversal, the parent company of NBC News, acquired from Microsoft its 50 percent share of the joint venture that was formed in 1996. All of NBC News' digital businesses, including Msnbc Digital Network properties, theGrio.com, NBCLatino.com, EducationNation.com, social media and all of the network's digital initiatives, will combine to form a new division entitled, NBC News Digital. Under the NBC News umbrella, NBC News Digital joins the news network's television properties including "TODAY," "NBC Nightly News," "Meet the Press," "Dateline" and "Rock Center"; its cable arm, MSNBC TV; its radio and mobile arms, NBC News Radio and NBC News Mobile; its educational arm, NBC Learn; its production arm, Peacock Productions; its NBCUniversal partners, CNBC, The Weather Channel and Telemundo; and over 200 of its local affiliate stations across the country.

As part of the transition, the current msnbc.com site is now NBCNews.com, and the site will continue to provide users with the highest quality news and information from the network's trusted on-air and online journalists, editors and producers. NBCNews.com will also provide access to a new, expanded and higher-quality local news experience by partnering with NBC's Owned Television Stations—providing users a wide offering of local, regional, national and international news.

MSNBC TV will launch a new digital home in 2013. The digital presence will be an extension of the MSNBC TV on-air brand, creating in-depth content and a community for the passionate audiences of MSNBC TV programs. Until then, MSNBC TV's digital content will continue to be available on its current platforms.

Msnbc Digital Network properties will be fully incorporated into NBC News' current operational structure, and some staff will be co-located at NBC's headquarters in New York in order to create unified multi-platform teams, and promote the sharing of resources and cross-platform reporting between the network's broadcast and digital properties. NBC News plans to keep a substantial presence in the Seattle area, building what will become the "NBC News Innovation Center." This center will focus on digital innovation and technology, and incubate new ideas for NBC News and NBCUniversal.

As the teams begin to combine, NBC News will continue to invest in the growth of its digital businesses, focusing on a model of user engagement through social networks, and creating more premium content with an emphasis on video.


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