Molson Coors Brewing (TAP) Launches Coors Light in Russia

June 29, 2010 9:05 AM EDT Send to a Friend
Molson Coors Brewing Company (NYSE: TAP) announced today that it has launched Coors Light in Russia, the world’s fourth largest beer market. Beginning this month, Coors Light in 330 ml bottles will be available in supermarkets, grocery stores, convenience stores, as well as selected bars and neighbourhood stores across the Moscow region.

With consumption per capita at around 71L and a market size of approximately 100 million HL in 2009, Russia is the fourth largest beer market in the world by volume and has seen significant growth in beer sales in the past decade. International premium brands that are locally produced, in particular, have grown in popularity in Russia and despite this year’s decline due to new taxes the category shows signs of even greater growth potential in the coming years.

With the support of a new Russian team based in Moscow, Molson Coors will manage the marketing and advertising of the Coors Light brand, while Moscow Brewing Company (MBC), Russia’s leading importer of beer with a new state-of-the-art brewery in Moscow, will brew and distribute the brand.

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