Mitek Systems (MITK) Names Kalle Marsal CMO

October 4, 2016 7:02 AM EDT

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Mitek (NASDAQ: MITK) announced the appointment of Kalle Marsal as its new Chief Marketing Officer (CMO). Marsal brings his expertise in global marketing and strategic planning to lead Mitek’s worldwide marketing efforts as the company continues its growth and expansion in new markets.

“Kalle’s reputation for delivering results and his understanding of digital imaging, mobile technology, software and services make him an ideal addition to our executive team,” said James DeBello, Chairman and CEO, Mitek. “His analytical, metrics-driven and collaborative leadership approach will help amplify our success through strategic global marketing.”

Marsal comes to Mitek from HP, where he served in numerous executive roles driving product marketing and business development for several new businesses and markets. Marsal was a leader within the new ventures group at HP, where he developed a $200+ million business operating in 20 countries in five years. Prior to HP, Marsal worked for multiple fast-growing technology startups as well as Bain & Company.

“With mobile enrollment, identity verification and countless other use cases for Mitek’s technology exploding across nearly every industry, it is a very exciting time to join the company,” said Marsal. “I look forward to growing the company’s already stellar brand, optimizing our go-to-market effectiveness and building revenue for Mitek and our customers.”

In addition to his professional accolades, Marsal has a master’s degree in business administration from Stanford University Graduate School of Business, where he was honored as an Arjay Miller Scholar – a recognition awarded to the top 10 percent of the class. He also holds a master’s and a bachelor’s degree in industrial engineering from Stanford University.

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