Mayer's Yahoo! (YHOO) Gets Cozy with Google (GOOG), Teams Up in Display Ad Deal

February 6, 2013 5:57 PM EST
Shares of Yahoo (Nasdaq: YHOO) moved higher late on Wednesday on reports it will use Google's Adsense and AdMob services on it site.

In a blog statement, Yahoo said, "Today, we're excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google's AdSense for Content and Google's AdMob services. By adding Google to our list of world-class contextual ads partners, we'll be able to expand our network, which means we can serve users with ads that are even more meaningful."

Yahoo users are not expected to see a noticeable difference in how ads appear, but Yahoo hopes to improve its delivery of ads by "delivering the right ad to the right user at the right time."

The news is a major development, given Yahoo! CEO Marissa Mayer's history at Google. It could suggest an even closer partnership to come. It could also be seen as a slap in the face to Microsoft (Nasdaq: MSFT), since Microsoft's Bing provides search results for Yahoo! Ultimately, Yahoo! investors would love to see Google search results back on Yahoo!

Shares of Yahoo! are up 1.9 percent after-hours to $20.23.

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