MaxPoint Interactive (MXPT) Misses Q2 EPS by 6c; Announces Partnership with LiveRamp
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MaxPoint Interactive (NASDAQ: MXPT) reported Q2 EPS of ($0.87), $0.06 worse than the analyst estimate of ($0.81). Revenue for the quarter came in at $35.9 million versus the consensus estimate of $23.17 million.
MaxPoint also announced a data integration partnership with LiveRamp, the leading provider of data connectivity and onboarding services. The partnership powers smarter advertising decisions by making MaxPoint’s unique data available within a marketer’s preferred platforms for targeting, measurement and data management.
MaxPoint’s data provides a multidimensional view of consumers by melding information about where consumers shop with their real-time purchase intent. Audience data is dynamically updated so that personalized desktop and mobile ads can be delivered to any consumer device at the optimal time.
“Our partnership with LiveRamp is key to our strategy to make our data more accessible to the industry,” said Joe Epperson, CEO of MaxPoint. “Having a complete, real-time view of consumers is essential to driving real offline impact, and now our technology enables advertisers to significantly improve targeting inside other advertising tools.”
“Marketers are seeking to activate customized audiences across a broad range of robust and flexible platforms in their marketing stack,” said Travis May, president and GM, LiveRamp. “Through our partnership with MaxPoint, we are enabling marketers to target unique audiences across all devices, delivering optimal results for any vertical.”
For earnings history and earnings-related data on MaxPoint Interactive (MXPT) click here.
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