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Mattress Firm (MFRM) to Acquire Sleepy's in $780M Deal

November 30, 2015 4:06 PM EST

Mattress Firm (NASDAQ: MFRM) has entered into an agreement to acquire all of the outstanding equity interests in HMK Mattress Holdings LLC, the holding company of Sleepy’s and related entities. The aggregate purchase price is $780 million, subject to working capital and other customary adjustments. Sleepy’s is the nation’s second largest specialty mattress retailer, with over 1,050 stores in 17 states in the Northeast, New England, the Mid-Atlantic and Illinois.

The closing of the acquisition, which is subject to expiration or termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act and other regulatory approvals, is expected to occur during the first half of Mattress Firm’s fiscal year 2016. As part of the consideration, the Company has agreed to assume certain quantified liabilities totaling approximately $30 million. In addition, Adam Blank, the current chief operating officer and general counsel of Sleepy’s, will join the Mattress Firm executive management team and will contribute up to $10 million of the equity value he holds in Sleepy’s in exchange for shares of Mattress Firm common stock. The remainder of the consideration payable to the equityholders of Sleepy’s will consist of cash. The Company expects to fund the cash requirements of the closing of the acquisition with cash on hand and the proceeds from the issuance of senior secured debt. The transaction has been approved by the Boards of Directors of both companies.

The Company expects to generate annual synergies of approximately $40 million by the third year post-closing. In addition, the Company expects to receive future cash income tax benefits totaling over $11 million annually for more than 10 years from the deductible tax basis goodwill generated from the transaction and from the carryover tax basis of other assets, both subject to the Company's ability to generate future taxable income.

The Company plans to continue to operate under both the Mattress Firm and Sleepy's brands in the near term and will maintain an East Coast office on Long Island, New York.

“This transformational acquisition unites the nation’s two largest mattress specialty retailers, providing customers with convenience, value and choice through our truly border-to-border and coast-to-coast, multi-brand retail stores and distribution network,” stated Steve Stagner, Mattress Firm’s chief executive officer. “Over the years we have admired Sleepy’s for the strong business they have built. The Acker family has a long history in the mattress specialty retail industry through four generations and over 58 years. I look forward to partnering with David Acker during this transition period, as we bring together these two great companies that share a strong focus on culture, the customer and overall service experience.”

Mr. Stagner continued, “Both Mattress Firm and Sleepy’s are excited about the opportunities this combination will create for our over 10,000 collective employees, as well as our customers, vendors, business partners and shareholders. We look forward to adding the talented mattress professionals at Sleepy’s to our family. Upon closing, Adam Blank will become president of Sleepy’s and support the continued growth of Sleepy’s, as well as the evaluation and integration of best practices across the combined company.”

Mr. Stagner concluded, “The acquisition of Sleepy’s is an important next step in building our national store network, and expands our footprint into major markets in the Northeast and Mid-Atlantic. With pro forma sales of over $3.6 billion through approximately 3,500 retail locations in 48 states, our combined company will be able to further benefit from national scale in key areas including distribution, customer delivery, advertising, sourcing and procurement, and operating expenses.”

Adam Blank commented, “For over 58 years, Sleepy’s has improved the lives of our customers through better sleep with a selection of America’s best brands. The combination of Sleepy’s and Mattress Firm creates the nation’s first true national mattress specialty retailer, and will benefit both our customers and our employees. I look forward to working with Steve and the Mattress Firm team as we combine the best of Sleepy’s and Mattress Firm.”

Compelling Strategic Rationale

  • Creates the nation’s first border-to-border, coast-to-coast specialty bedding retailer
    • Will operate approximately 3,500 stores
    • Pro forma sales of over $3.6 billion over the last twelve months
  • Allows Mattress Firm to leverage the benefits of national scale
    • Nationwide distribution and delivery
    • National advertising
    • Sourcing, procurement and contract scale efficiencies
    • Exclusive partnership opportunities
    • Operating expense leverage
  • Attractive store base and strong leadership team with unmatched experience operating in the Northeast and Mid-Atlantic markets
    • Over 1,050 stores with strong penetration in difficult to enter markets in the Northeast and Mid-Atlantic
  • Generates significant synergy opportunities
    • Approximately $40 million of identifiable cost synergies by the third year post-closing
    • Cost efficiencies in distribution and logistics, advertising, sourcing and procurement, professional services, and operating expenses, as well as additional revenue potential
  • Earnings accretive and enhances free cash flow generation
    • Estimated to achieve low single-digit EPS accretion in year one, growing to double-digit Adjusted EPS accretion by the third year post-closing, excluding one-time costs
    • The combined company anticipates it can generate significant free cash flow, which can be used primarily to pay down debt and/or undertake future organic growth or potential acquisitions

Barclays acted as exclusive financial advisor to Mattress Firm and provided a fairness opinion to the Company. Norton Rose Fulbright LLP acted as legal counsel to Mattress Firm in connection with the transaction. Morgan Stanley & Co. LLC acted as exclusive financial advisor to Sleepy’s. Gibson, Dunn & Crutcher LLP acted as legal counsel to Sleepy’s in connection with the transaction.

Conference Call Information

The Company will host a conference call for investors and other interested parties beginning at 5:00 p.m. Eastern Time today, November 30, 2015. The call will be hosted by Steve Stagner, chief executive officer, Ken Murphy, president, Alex Weiss, chief financial officer and Scott McKinney, vice president of investor relations.

The conference call will be accessible by telephone and the internet. To access the call, participants from within the U.S. may dial (877) 705-6003, and participants from outside the U.S. may dial (201) 493-6725. Participants may also access the call via live webcast by visiting the Company's investor relations website at ir.mattressfirm.com.

The replay of the call will be available from approximately 9:00 p.m. Eastern Time on November 30, 2015 through midnight Eastern Time on December 14, 2015. To access the replay, the domestic dial-in number is (877) 870-5176, the international dial-in number is (858) 384-5517, and the passcode is 13625556. The archive of the webcast will be available on the Company's website for a limited time.



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