Macerich (MAC) Announces Strategic Alliance with American Express (AXP)
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Macerich (NYSE: MAC) today announced a strategic alliance with American Express (NYSE: AXP) , which will become the new gift card provider and marketing partner for Macerich shopping centers across the United States.
Under the terms of the five-year agreement, American Express will create a specially branded open loop gift card for Macerich. The partnership also includes the opportunity for marketing and promotional programs to explore new ways to effectively reach shoppers.
The Macerich Company operates as a real estate investment trust (REIT) in the United States.
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