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Locu Expands Partnership with New TripAdvisor (TRIP), Citiyseach Agreements

January 15, 2013 5:13 PM EST Send to a Friend
Locu announces partnerships with TripAdvisor (Nasdaq: TRIP) and Citysearch. These partnerships are being rolled out in the coming weeks, each adding significant consumer exposure for Locu merchants.

Two months ago, Locu announced and launched a partnership with OpenTable and, according to CEO Rene Reinsberg, has seen “hundreds of publishers, developers and companies tap into its real-time repository of local business information” since the official API launch last September.

Distribution via its extensive network of partner sites and applications is only one component of Locu’s offering to local merchants. Locu provides design tools and customizable templates to create beautiful menus for restaurant websites, mobile sites, Facebook pages and even for printing. The intuitive interface has been designed so that no technical skills are required and after the one-time setup, all menu updates appear instantaneously everywhere and are promoted and distributed via Locu’s API to partners.

Research shows that menus are a defining factor in customer decision-making. “Menus are currency for our customers; getting them in front of their patrons is critical,” says Rene Reinsberg, CEO at Locu. As expectations of web and mobile continue to grow, small businesses struggle to find the time and resources necessary to keep up. “These partnerships make it simple to go from dish to distribution. In addition to our existing services, Locu customers now have a complete, easy-to-use menu publishing tool and the ability to move to real-time menu updates, syncing online and offline.”

Locu’s basic service is free to restaurants, with additional features, services and support available for a low monthly subscription. More than 10,000 local merchants have signed up for the service in the last three months.




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