JAGTAG and Toyota Score With New Mobile Campaign at Giants Stadium

November 11, 2009 9:10 AM EST

NEW YORK, Nov. 11 /PRNewswire/ -- JAGTAG, the only download-free mobile 2D barcode solution that effectively delivers optimized multimedia to standard phones and smart phones, was selected by Toyota for its latest mobile marketing campaign at Giants Stadium. The program leveraged JAGTAG mobile 2D barcode technology that enabled fans to receive a multimedia message from star quarterback Eli Manning and also click through to the GreatTimetoSign.mobi site.

This fall thousands of fans at Giants Stadium received handouts featuring the JAGTAG mobile 2D barcode from Toyota street teams, to promote its "It's a Great Time to Sign" campaign. Consumers could take pictures of the JAGTAG with their camera phones and then receive video messages from Eli Manning. The campaign achieved a 9.2% fan engagement rate.

"JAGTAG is dedicated to delivering a better mobile experience and new opportunities for marketers to reach a mass audience through innovative advertising without any downloads," said Dudley Fitzpatrick, CEO of JAGTAG. "For Toyota, leveraging JAGTAG in their latest campaign created an opportunity to extend both the reach and interactivity of their print promotion."

Brands are leveraging mobile marketing to initiate a continuous dialogue with the consumer at the exact moment interest sparks. A recent eMarketer report forecasts that advertisers will spend $3.3 billion on mobile advertising in 2013.

"For Toyota, mobile marketing is an important channel to engage with consumers when and where they to want interact," said Bob Cotter, Management Director at Saatchi & Saatchi. "JAGTAG offered Toyota the chance to provide a more interactive experience and include more dynamic content such as branded video clips that help consumers deeply engage with the brand."

About JAGTAG

JAGTAG is the only mobile 2D barcode solution that does not require the consumer to download an application prior to use and the only mobile medium that can successfully deliver optimized multimedia to both standard phones and smart phones. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and receive multimedia content (video, audio, pictures, text) sent immediately to their phone. To learn more, visit www.JAGTAG.com.

For media inquiries, contact:

    Julie Nicholson
    Weber Shandwick
    212-445-8371
    jnicholson@webershandwick.com

SOURCE JAGTAG

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