In a Break from Past, Apple (AAPL) Will Not Release iPhone 7 Pre-Order Numbers

September 8, 2016 9:35 AM EDT
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Apple (NASDAQ: AAPL) said it will not be releasing iPhone pre-order numbers as it traditionally has in the past, CNBC reported.

"As we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7," Apple spokeswoman Kristin Huguet said. "These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers."

The company also reiterated its quarterly financial forecast.

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