IMAX (IMAX) Did $30 Million In 12 Days With Transformers
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IMAX Corporation (NASDAQ: IMAX) announced that the Paramount Pictures release Transformers: Revenge of the Fallen: The IMAX Experience, directed by Michael Bay and featuring scenes filmed with IMAX(R) cameras, posted strong second weekend results, with an estimated $4.6 million coming from 169 IMAX(R) theatres domestically during the three days from Friday, July 3 through Sunday, July 5. The IMAX release contributed more than 10% of the film's $42.5 million weekend total on less than 2% of the screens.
The film also generated approximately $1.4 million from IMAX theatres internationally, bringing the worldwide IMAX total to over $30 million in the first 12 days of release.
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