Himax Technologies (HIMX), NUVIZ Enter New HUD Partnership
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Himax Technologies, Inc. (Nasdaq: HIMX) co-announced a partnership with NUVIZ, Inc. to develop a head-up display (“HUD”) product. With headquarter in San Diego, USA and research team in Finland, NUVIZ is mostly well-known in the industry as a leading HUD provider for motorcycle helmets. Dedicating in the HUD sector for over 3 years, NUVIZ has developed groundbreaking wearable products utilized by the motorcycling business. Under the partnership, NUVIZ will incorporate Himax’s LCOS microdisplays into its flagship product, the first connected HUD for any motorcycle helmet. Himax's LCOS manufacturing facility is currently shipping NUVIZ’s customized displays for assembly in preparation of the company’s pending product launch in the second half of 2016.
Himax's LCOS microdisplay technology is the leading application for HUD and Augmented Reality (AR) devices. Its reflective LCOS display provides bright, high-definition imaging and low-power consumption for a variety of AR and HUD applications. Himax's LCOS technology is also preferred for its durability and resistance to elements, particularly for exterior use such as NUVIZ’s model. NUVIZ is one of the 30-plus customer brand leaders with whom Himax is currently working and includes leading multinationals in a wide variety of industries such as software, gaming, search, mobile, social media, military, automotive, wearable, and toy.
"We are pleased to be part of another HUD product launch and believe NUVIZ has designed an excellent application warranting high adoption rates by their target customers," began Jordan Wu, President and CEO of Himax Technologies. "Our LCOS team is currently working with dozens of companies and product designs set to launch in the coming months, and many more for the years ahead. After more than a decade of development of our LCOS display technologies, we believe it is the superior product for HUD applications for motorcyclists and automobiles and variety of other applications. Our LCOS solution has set the standard in the wearable marketplace which is leading us into an exciting new phase of our growth."
“This partnership with Himax underscores NUVIZ’s commitment to creating a superior product for motorcyclists around the world,” said Jari Niemela, Chief Executive Officer of NUVIZ. “Himax’s LCOS microdisplays will play a key role in revolutionizing the riding experience as we deliver HUD technology and connected driving solutions to motorcycling.”
On the Company's second quarter earnings call, Himax detailed its new expansion plan for next generation LCOS and wafer level optics ("WLO") production lines that will significantly enlarge its capacity for mass production and also offer a major technology advancement for very high end products of the future. In addition to several companies launching products in 2016, the Company expects further new launches of AR and HUD products from more customers, as well as increasing shipment of existing customers in 2017 and beyond.
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