Helen of Troy (HELE) OXO Brand Enters Office Products and Pharmaceutical Devices Categories
Helen of Troy Limited (Nasdaq: HELE) announced that its 19-year old OXO brand, best-known for its user-friendly consumer products based on Universal Design, has entered into two key strategic licensing agreements with Staples Inc., the world's largest office products company, and UCB, a global biopharmaceutical leader. The partnerships extend OXO's reach into new categories.
The products resulting from the relationships represent a two-year development process utilizing OXO's resources and design philosophy.
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