Hearst-Argyle (HTV) Reaches Content Agreement wtih Google's (GOOG) YouTube
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Hearst-Argyle Television, Inc. (NYSE: HTV), Google Inc. (Nasdaq: GOOG) and YouTube, announced an agreement to distribute and monetize select Hearst-Argyle television content with Google and YouTube. Starting today, local Hearst-Argyle television stations in five local markets -- Boston; Manchester, N.H.; Sacramento; Pittsburgh; and Baltimore -- will begin posting local video content to dedicated Channels on YouTube.
The Hearst-Argyle YouTube Channels will be populated with news, weather, and entertainment videos as well as with original, local television programming such as "Chronicle," on WCVB, one of New England's most honored television programs. YouTube will also serve as a platform to support Hearst-Argyle's new digital video initiatives including high school football, basketball and local amateur entertainment.
The Hearst-Argyle YouTube Channels will be populated with news, weather, and entertainment videos as well as with original, local television programming such as "Chronicle," on WCVB, one of New England's most honored television programs. YouTube will also serve as a platform to support Hearst-Argyle's new digital video initiatives including high school football, basketball and local amateur entertainment.
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