Hasbro (HAS), Zynga (ZNGA) Enter New Worldwide Development Partnership
Up)
Hasbro, Inc. (Nasdaq: HAS) and Zynga (Nasdaq: ZNGA) announced today a comprehensive partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga's popular social games and brands. As the world’s largest social game developer with more than 227 million monthly active users, Zynga has created some of the world’s most popular social game brands including FarmVille, CityVille and Words With Friends.
Through this agreement, Hasbro has obtained the license to develop and distribute wide ranging product lines based on Zynga’s game brands in a number of toy and game categories. This deal also creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands.
The two companies expect the first products to be available beginning Fall 2012.
Get immediate access to market moving news and alerts with StreetInsider.com Premium - FREE TRIAL!
Through this agreement, Hasbro has obtained the license to develop and distribute wide ranging product lines based on Zynga’s game brands in a number of toy and game categories. This deal also creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands.
The two companies expect the first products to be available beginning Fall 2012.
Get immediate access to market moving news and alerts with StreetInsider.com Premium - FREE TRIAL!
You May Also Be Interested In
- Hasbro (HAS) to Release G.I. JOE: RETALIATION in 3-D; Reaffirms Outlook
- CNOOC (CEO) Discovers New Oil Pay at Luda(LD)21-2 in Bohai
- Orthofix (OFIX) Divests Sports Medicine Business Unit; Applies $145 Million to Debt
Create E-mail Alert Related Categories
Corporate NewsRelated Entities
HasbroSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
