Groupon (GRPN) Focuses on Search with Revamped Android, iPhone App

April 23, 2013 12:02 PM EDT
Groupon (Nasdaq: GRPN) unveiled new versions of the Apple (Nasdaq: AAPL) iPhone and Google (Nasdaq: GOOG) Android apps that helped make the company a global ecommerce leader. The updates make search a front-and-center experience, and for the first time add dedicated support for Android tablets.

Search is a critical part of Groupon’s product strategy. Most Groupon merchants now make their deals available on an ongoing basis, and search allows customers to find only the deals most relevant to them in this expanded marketplace. In iPhone v.2.5 search is prominent with a clickable icon that allows customers to navigate from anywhere in the app.

Search is also a central element of Android v.2.4, which also includes a sleek new interface for 10-inch tablets. The Android tablet market is growing quickly, and, with support for tablets, the Groupon Android app is now a great complement to Groupon’s highly regarded iPad app.

The apps also include a range of other features and performance improvements, and iPhone v.2.5 adds support for customers in India.

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