Green Mountain (GMCR) Partners with Laura Secord for Hot Chocolate K-Cups

February 27, 2014 8:08 AM EST
GMCR Canada Holding Inc. (GMCR Canada), a subsidiary of Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, partners with Laura Secord®, Canada's largest and best-known chocolatier, to bring Laura Secord® signature hot chocolate to K-Cup® packs for the Keurig® brewing system in fall 2014.

With this partnership, the one-of-a-kind Laura Secord® experience will now be available like never before, through the convenience, quality, and reach of the Keurig® brewing system. The 5-year agreement includes the launch of a first variety of hot chocolate in fall 2014, which will be an intense and creamy hot chocolate variety, reminding consumers of the finesse and the expertise of the renowned chocolatier. The agreement also contains the launch of more varieties of Laura Secord® hot chocolate in fall 2015.

"GMCR is always looking to partner for success and to innovate with passion; this exciting new collaboration is a great illustration of our values. We are pleased to offer the time-honoured recipes and emotional value associated with Laura Secord® to our Keurig® consumers", stated Sylvain Toutant, president of GMCR Canada Holding Inc. (GMCR Canada).

The new Laura Secord® Hot Chocolate K-Cup® packs will be available at, as well as participating grocery, retail, and away-from-home channels throughout Canada. They will also be available through the 108 Laura Secord stores and on the Laura Secord® website at

"We are delighted to partner with GMCR Canada. Through the quality of the Keurig® system, the products we will launch will certainly please consumers.
When two major companies as passionate about their products and customers partner together, the project's success is guaranteed. I feel confident that, from the very first sip, consumers will be seduced by the Laura Secord® Hot Chocolate K-Cup® pack experience," declared Jean Leclerc, president of Laura Secord®.

With over 120 varieties of coffee, cocoa and tea, the Keurig® brewing system delivers a completely customizable experience with each and every cup to best suit the diverse tastes of consumers in Canada. This new agreement with Laura Secord® will delight consumers with even more delicious choices and deepen their personal beverage experience with the Keurig® system with more varieties to explore.

About Laura Secord®
Laura Secord®, Canada's largest and best-known chocolatier, has been creating premium quality delights since 1913. Today, Laura Secord continues to use its time-honoured recipes and keeps pleasing palates with a wide array of gourmet chocolates, frozen treats, candies, nuts and rich hot cocoa.

About GMCR Canada Holding Inc.
GMCR Canada Holding Inc. (GMCR Canada) is the Canadian business unit of Green Mountain Coffee Roasters, Inc. The company's Canadian principle office, management team and roasting plants are located in Montreal.

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