Google's (GOOG) Android Bests Nokia (NOK) for Top Mobile OS in China

April 10, 2012 9:58 AM EDT
Here is some new, interesting data surrounding market share in China's smartphone market.

According to research firm Analysys International, Google's (Nasdaq: GOOG) Android is now the number one mobile operating system platform in the country. Market share rose from 33.6 percent in the first quarter of 2011 to 68.4 percent in the fourth quarter of 2011.

Apple's (Nasdaq: AAPL) iOS moved from 4.1 percent share to 5.7 percent share by the fourth quarter. Nokia's (NYSE: NOK) Symbian fell from 42.5 percent to just 18.7 percent, still making it the second most popular mobile OS in China.

Analysys gives the following three reasons why Android saw such tremendous growth through 2011 (which will also be the best thing you're likely to read today):
  1. many manufacturers installed Android. Android enjoyed wide channel coverage. The global brands include Samsung, HTC and Sony, whose brand influence is huge and mobile phone models are various. Domestic brand such as ZTE, Huawei and Lenovo established close cooperation with operators. Big subsidy promotes the sales of customized terminals.

  2. iOS provides consumers with choices of high quality price ratio. iPhone's high price and penetration capability are unable to satisfy the needs of medium and low market.

  3. operators intensified the control over terminal market. iPhone 4 allows consumers to better understand customized mobile phones. Plus the promotion of smartphone at the price of around 1000 RMB, the market share of customized terminals kept growing.

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Nokia Haters
Odd Timing on 2012-04-10 10:59:41
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I think everyone can agree that Nokia (NOK) has slipped to an almost off-radar position in the past years due to Android & iPhone competition, but this article seems a little unfair as it neglects to mention several seemingly relevant facts about Nokia. The first being that traditionally, china has been Nokia's strongest market, and the second being the launch of their Windows based smartphone over the Easter holiday (questionable launch date I know.) So, to spotlight how much their market share has dropped without mention of their possible gains coming up seems a little discriminatory. Especially since their new smartphone, I believe the 900?, was amazons best seller recently at an astoundingly low price ($50 with contract.) Given the pairing of the phone with AT&T as the sole service provider seems to be a handicap, it would seem they are still poised with great intent & opportunity to reclaim their stakes on a market that they dominated not too long ago.

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