Giant Interactive (GA) to Launch ZT Online Classic Edition

July 23, 2008 11:54 AM EDT

Giant Interactive Group Inc. (NYSE: GA) today announced its plans to launch ZT Online Classic Edition, which will begin closed beta testing on July 23, 2008 and will operate concurrently with the original ZT Online.

Giant said, "...we have collected feedback from a segment of our gaming audience who prefer the original features and gameplay of ZT Online from the earlier days of its operation. As part of our market segmentation strategy, we are excited to meet this demand with the launch of ZT Online Classic Edition, a traditional version of the game that returns much of the functionality and features familiar to early players of ZT Online. ZT Online Classic Edition is designed to target former ZT Online players by providing a fun and accessible gaming experience."

Giant's Chairman and CEO, Yuzhu Shi, said, "At Giant, we pride ourselves on our ability to quickly respond to the changing preferences of our players. As ZT Online continues to evolve, we recognized the need to support those of our players who, whether from nostalgia, gameplay preferences, or monetary considerations, may prefer a more traditional or 'classic' gaming experience. We hope that ZT Online Classic Edition will fill that role by providing a more approachable entry-point. While we expect ZT Online Classic Edition will be well received by its target audience, we do not expect that it will have a material impact on the company's financial position or outlook."

Giant Interactive Group, Inc. develops and operates online games in China.

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