GM Discusses Sales Figures on Conference Call: Sees 10-15% Rise in November
GM's sales analyst, Mike Digiovanni, and US sales chief, Susan Docherty, are making some interesting comments on a conference call currently going on:
- GM is encouraged by the US economy strengthening
- confident the US economy is coming back
- sees sales rising 10-15% in November
- the sales increase is from Chevy, Cadillac, Buick and GMC brands
- could see its fourth consecutive month of share gains
- the newest models are gaining share in key coastal markets
- demand is strong for the Equinox, Enclave and Sierra pickup
- estimating a November industry sales rate of 11 million
- GM says resale value is the top reason consumers reject its models
- says "closing in on our competition" on resale value
- Camaro has best resale value among sports cars
- 75 days supply of vehicles
- fleet sales and daily rental sales are down 40%
- selling fewer than 250,000 vehicles to rental fleets
- has cut incentives $300 per vehicle in the last year
- average transaction prices up 15% over last year, vs. the 6% rise in the auto industry's average transaction
- rising house starts next year will help pickup truck sales
- leasing rate is 2%, below 7-10% goal, vs. the industry average of 13%
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