G-III Apparel (GIII) Enters License Agreement with PVH Corp. (PVH) for G.H. Bass

March 27, 2014 4:32 PM EDT Send to a Friend
G-III Apparel Group, Ltd. (Nasdaq: GIII) announced that it has entered into a multi-year license agreement with PVH Corp. (NYSE: PVH) under which PVH will design, market, and distribute better men’s sportswear for G-III’s G.H. Bass & Co. brand, primarily for department store customers throughout North America. The collection will launch for Fall 2014.

Morris Goldfarb, Chairman, Chief Executive Officer and President of G-III, commented, “We are excited with our partnership with PVH. They have market-leading expertise in men’s sportswear, deep knowledge and experience with respect to the G.H. Bass brand, and excellent customer relationships with department stores. We believe a strong men’s sportswear line will support our efforts as we reposition the brand to embrace its casual, outdoor inspired identity.”

Geoff Barrett, President National Brand Sportswear at PVH, commented, “We look forward to continuing to build the G.H. Bass brand with our partners at G-III in order to fully realize the potential of the men’s sportswear opportunity at department stores in North America.”


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