Forrester Research (FORR) Acquires the Strategic Oxygen Business from Monitor
Forrester Research, Inc. (Nasdaq: FORR) announced it has acquired the Strategic Oxygen business from Monitor. In a purchase that further supports Forrester's syndicated business model and the company's role-based strategy, Strategic Oxygen will specifically provide Forrester's global Technology Product Management & Marketing Professionals clients with data-rich insight to help them plan their marketing mix and spending more effectively.
"This deal highlights Forrester's disciplined approach to acquisitions," said George F. Colony, Forrester's chairman of the board and chief executive officer. "First and foremost, we look for opportunities that increase shareholder value -- deals that will be accretive to margin and EPS in the medium- and long-term. Second, we look to acquire companies with strong growth potential -- specifically, at or above our historical levels. Finally, we look for opportunities that align with our role-based strategy -- ones that bring new and unique content to one or more of our existing roles."
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