Ford Motor (F) U.S. Light-Vehicle Sales Fell 2% in Feb.; Est. Up 5.8%
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Ford Motor (NYSE: F) U.S. sales totaled 180,383 vehicles in February, down 2 percent from a year ago.
*** The Street was looking for a gain of 5.8 percent.
F-Series retail sales increased 7 percent, as the all-new F-150 remains one of Ford’s fastest-turning vehicles on dealer lots. The training of employees in the new manufacturing process at Kansas City Assembly Plant – the second plant building the new F-150 – is now under way, with production scheduled to begin this month, as planned.
“Strong customer demand for the all-new F-150 drove strong February F-Series retail sales results in February,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “The all-new F-150 continues to be the hottest vehicles on dealer lots, turning more than four times faster than the industry’s overall full-size pickup segment.”
Transit drove a 30 percent increase in total Ford van sales of 13,936 vehicles for the month, including E-Series and Transit Connect. This marks Ford’s best February van sales performance since 2007.
Explorer sales of 17,027 vehicles were up 32 percent, marking the SUV’s best February sales results since 2006.
Mustang sales increased 32 percent with 8,454 vehicles sold – representing its best February sales since 2007 and making it the best-selling sports car in America since the launch of the all-new model last fall.
Lincoln retail sales increased 3 percent versus last year. Lincoln MKC continues to build momentum for the luxury brand, along with Navigator, which posted a 96 percent sales increase.
FORD MOTOR COMPANY FEBRUARY 2015 U.S. SALES | |||||||||||||||
February | % | Year-To-Date | % | ||||||||||||
2015 | 2014 | Change | 2015 | 2014 | Change | ||||||||||
SALES BY BRAND | |||||||||||||||
Ford | 174,219 | 177,286 | -1.7 | 345,951 | 325,957 | 6.1 | |||||||||
Lincoln | 6,164 | 6,661 | -7.5 | 12,783 | 12,634 | 1.2 | |||||||||
Total Vehicles | 180,383 | 183,947 | -1.9 | 358,734 | 338,591 | 5.9 | |||||||||
SALES BY TYPE | |||||||||||||||
Cars | 56,081 | 61,051 | -8.1 | 113,042 | 109,702 | 3.0 | |||||||||
Utilities | 54,420 | 55,688 | -2.3 | 107,153 | 104,373 | 2.7 | |||||||||
Trucks | 69,882 | 67,208 | 4.0 | 138,539 | 124,516 | 11.3 | |||||||||
Total Vehicles | 180,383 | 183,947 | -1.9 | 358,734 | 338,591 | 5.9 | |||||||||
FORD BRAND | |||||||||||||||
Fiesta | 3,708 | 4,844 | -23.5 | 7,162 | 9,006 | -20.5 | |||||||||
Focus | 14,019 | 15,926 | -12.0 | 32,497 | 27,929 | 16.4 | |||||||||
C-MAX | 1,376 | 1,853 | -25.7 | 2,536 | 3,271 | -22.5 | |||||||||
Fusion | 22,732 | 23,898 | -4.9 | 42,426 | 44,615 | -4.9 | |||||||||
Taurus | 2,685 | 3,587 | -25.1 | 5,013 | 6,620 | -24.3 | |||||||||
Police Interceptor Sedan | 714 | 718 | -0.6 | 1,392 | 1,398 | -0.4 | |||||||||
Mustang | 8,454 | 6,410 | 31.9 | 17,148 | 10,291 | 66.6 | |||||||||
Ford Cars | 53,688 | 57,236 | -6.2 | 108,174 | 103,130 | 4.9 | |||||||||
Escape | 20,915 | 23,145 | -9.6 | 40,969 | 42,604 | -3.8 | |||||||||
Edge | 6,526 | 10,965 | -40.5 | 14,107 | 20,376 | -30.8 | |||||||||
Flex | 1,318 | 1,978 | -33.4 | 2,776 | 3,628 | -23.5 | |||||||||
Explorer | 17,027 | 12,921 | 31.8 | 32,022 | 24,617 | 30.1 | |||||||||
Police Interceptor Utility | 1,586 | 1,003 | 58.1 | 3,627 | 2,117 | 71.3 | |||||||||
Expedition | 3,277 | 2,830 | 15.8 | 5,737 | 4,969 | 15.5 | |||||||||
Ford Utilities | 50,649 | 52,842 | -4.2 | 99,238 | 98,311 | 0.9 | |||||||||
F-Series | 55,236 | 55,882 | -1.2 | 109,606 | 102,418 | 7.0 | |||||||||
E-Series | 4,396 | 8,489 | -48.2 | 7,704 | 15,965 | -51.7 | |||||||||
Transit | 6,750 | 0 | NA | 13,130 | 0 | NA | |||||||||
Transit Connect | 2,790 | 2,239 | 24.6 | 6,479 | 4,385 | 47.8 | |||||||||
Heavy Trucks | 710 | 598 | 18.7 | 1,620 | 1,748 | -7.3 | |||||||||
Ford Trucks | 69,882 | 67,208 | 4.0 | 138,539 | 124,516 | 11.3 | |||||||||
Ford Brand | 174,219 | 177,286 | -1.7 | 345,951 | 325,957 | 6.1 | |||||||||
February | % | Year-To-Date | % | ||||||||||||
2015 | 2014 | Change | 2015 | 2014 | Change | ||||||||||
LINCOLN BRAND | |||||||||||||||
MKZ | 1,834 | 3,044 | -39.8 | 3,664 | 5,166 | -29.1 | |||||||||
MKS | 559 | 771 | -27.5 | 1,204 | 1,406 | -14.4 | |||||||||
Lincoln Cars | 2,393 | 3,815 | -37.3 | 4,868 | 6,572 | -25.9 | |||||||||
MKC | 1,558 | 0 | NA | 3,160 | 0 | NA | |||||||||
MKX | 1,135 | 2,041 | -44.4 | 2,493 | 4,520 | -44.8 | |||||||||
MKT | 216 | 365 | -40.8 | 484 | 727 | -33.4 | |||||||||
Navigator | 862 | 440 | 95.9 | 1,778 | 815 | 118.2 | |||||||||
Lincoln Utilities | 3,771 | 2,846 | 32.5 | 7,915 | 6,062 | 30.6 | |||||||||
Lincoln Brand | 6,164 | 6,661 | -7.5 | 12,783 | 12,634 | 1.2 |
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