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Ford Motor (F) U.S. Light Vehicle Sales Fell 2.7% in Sept., Wider than Expected

October 1, 2014 9:30 AM EDT

(Updated - October 1, 2014 9:32 AM EDT)

Ford Motor (NYSE: F) September U.S. sales down 2.7 percent. Estimated down 2.4 percent.

UPDATE - More from the press release:

Ford Motor Company U.S. sales totaled 180,175 vehicles in September, down 3 percent from a year ago. Retail sales of 137,297 vehicles increased 2 percent.

Ford’s overall sales continue to be tempered by managed F-Series volumes and planned reductions in 2014 daily rental volumes. In September, daily rental sales were down 40 percent. Overall fleet sales of 42,878 vehicles declined 14 percent.

“Fusion is selling strong, with five straight months of record performance and California driving more than 20 percent of our retail growth this year – more than any other state,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Lincoln produced its best sales results in seven years with the recent introduction of our all-new Lincoln MKC.”

Fusion’s September sales totaled 21,693 vehicles – an increase of 9 percent and the car’s best September sales performance since launch in 2005. Retail sales increased 11 percent for the month, with some of the strongest increases coming from Houston and San Francisco – up 38 percent and 32 percent, respectively.

Ford Explorer, America’s best-selling midsize utility, saw 13,770 total sales for the month – a 1 percent increase and the vehicle’s best September performance since 2006. Transit Connect sales increased 30 percent, marking a record September result with 4,132 vehicles sold.

Lincoln MKC sales continue to increase, as Lincoln sales of 7,257 vehicles saw a 12 percent gain, providing the brand with its best September sales since 2010.

FORD MOTOR COMPANY SEPTEMBER 2014 U.S. SALES
September % Year-To-Date %
2014 2013 Change 2014 2013 Change
SALES BY BRAND
Ford 172,918 178,693 -3.2 1,816,829 1,833,574 -0.9
Lincoln 7,257 6,453 12.5 67,788 59,852 13.3
Total Vehicles 180,175 185,146 -2.7 1,884,617 1,893,426 -0.5
SALES BY TYPE
Cars 53,609 57,584 -6.9 635,429 655,446 -3.1
Utilities 55,140 54,299 1.5 560,851 549,033 2.2
Trucks 71,426 73,263 -2.5 688,337 688,947 -0.1
Total Vehicles 180,175 185,146 -2.7 1,884,617 1,893,426 -0.5
FORD BRAND
Fiesta 4,185 5,043 -17.0 52,403 57,618 -9.1
Focus 15,397 16,733 -8.0 176,156 188,654 -6.6
C-MAX 1,786 2,182 -18.1 21,731 28,254 -23.1
Fusion 21,693 19,972 8.6 240,585 226,293 6.3
Taurus 3,893 4,279 -9.0 43,582 54,935 -20.7
Police Interceptor Sedan 864 1,299 -33.5 8,112 8,686 -6.6
Mustang 3,158 4,420 -28.6 59,831 59,165 1.1
Ford Cars 50,976 53,928 -5.5 602,400 623,605 -3.4
Escape 21,718 22,607 -3.9 230,162 228,290 0.8
Edge 7,695 8,548 -10.0 86,051 99,589 -13.6
Flex 1,710 1,661 3.0 18,536 19,827 -6.5
Explorer 13,770 13,655 0.8 143,303 135,847 5.5
Police Interceptor Utility 2,025 1,310 54.6 15,349 10,087 52.2
Expedition 3,598 3,721 -3.3 32,691 27,382 19.4
Ford Utilities 50,516 51,502 -1.9 526,092 521,022 1.0
F-Series 59,863 60,456 -1.0 557,037 559,506 -0.4
E-Series 5,549 8,925 -37.8 89,144 93,243 -4.4
Transit 1,225 0 NA 3,310 0 NA
Transit Connect 4,132 3,188 29.6 31,944 30,444 4.9
Heavy Trucks 657 694 -5.3 6,902 5,754 20.0
Ford Trucks 71,426 73,263 -2.5 688,337 688,947 -0.1
Ford Brand 172,918 178,693 -3.2 1,816,829 1,833,574 -0.9
September % Year-To-Date %
2014 2013 Change 2014 2013 Change
LINCOLN BRAND
MKZ 2,176 2,874 -24.3 26,769 23,775 12.6
MKS 457 782 -41.6 6,260 8,066 -22.4
Lincoln Cars 2,633 3,656 -28.0 33,029 31,841 3.7
MKC 1,763 0 NA 6,418 0 NA
MKX 1,589 1,565 1.5 18,728 17,398 7.6
MKT 259 414 -37.4 3,725 4,658 -20.0
Navigator 1,013 818 23.8 5,888 5,955 -1.1
Lincoln Utilities 4,624 2,797 65.3 34,759 28,011 24.1
Lincoln Brand 7,257 6,453 12.5 67,788 59,852 13.3


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