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Ford Motor (F) Nov. U.S. Light-Vehicle Sales Miss Estimates as Car Sales Slump

December 1, 2015 9:15 AM EST

(Updated - December 1, 2015 9:20 AM EST)

Ford Motor (NYSE: F) November U.S. sales totaled 187,794 vehicles, up slightly at 0.4 percent compared to a year ago.

*** NOTE: The Street was looking for a light-vehicle sales increase of 3.2 percent for the month.

Through November, overall Ford sales are up 5 percent versus the same period a year ago.

Ford’s lower incentive spending and strong model series mix in November boosted average transaction prices $3,800 versus year-ago levels – the largest gain among any major automaker. Ford cars, SUVs and trucks all delivered higher transaction prices.

“We saw strong customer demand for our cars and SUVs with the latest technology and sold a very rich mix in November,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “F-Series and commercial vans also were very strong, with an 18 percent gain for the month and our best November sales performance for Ford Trucks in eight years.”

F-Series sales totaled 65,192 trucks in November, with retail sales increasing 16 percent and a 10 percent total F-Series gain.

Ford commercial van sales increased 59 percent, with 17,815 vehicles sold last month. November’s van performance marked Ford’s best November sales month since 1984. The all-new Transit sales totaled 9,584, almost doubling year-ago sales. Transit Connect sales of 4,237 vans reached best-ever November sales, a 94 percent increase.

All-new Edge delivered a 6 percent increase versus a year ago, with 8,137 vehicles sold. Ford’s new Explorer sales gained 1 percent last month, with 15,141 SUVs sold, marking its best November since 2004.



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