Flowers Foods (FLO) Confirms Wins Bid For Hostess's Wonder Brand, Etc.

February 28, 2013 5:05 PM EST Send to a Friend
Flowers Foods, Inc. (NYSE: FLO) today confirmed that its stalking horse bid for Hostess Brands, Inc.'s Wonder, Nature's Pride, Merita, Home Pride, and Butternut bread brands; 20 bakeries; and approximately 38 depots for $360 million was declared the highest and best bid for such assets, eliminating the need for the auction that had been scheduled for February 28. This transaction now moves to the next phase, which is a review and approval of Flowers' bid by the bankruptcy court overseeing Hostess' bankruptcy case at a hearing scheduled for March 19, 2013.

Flowers' stalking horse bid for Hostess' Beefsteak brand for a purchase price of $30 million was topped by another bidder. That auction was scheduled for today, but Flowers chose not to increase its bid as would have been necessary to win the Beefsteak auction.

Following Hostess' exit from the market in November 2012 and the initiation of the sale of its assets, Flowers announced on January 11, 2013, its agreement with Hostess to be the stalking horse bidder for certain Hostess bread bakeries and bread brands.


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