Experian Hitwise Shows Bing Loses 2% of Market Share M/M for May; Google (GOOG) Still on Top

June 21, 2010 4:27 PM EDT
Experian Hitwise announced today that Google (Nasdaq: GOOG) accounted for 72.17 percent of all U.S. searches conducted in the four weeks ending May 29, 2010. Yahoo! (Nasdaq: YHOO) Search, Bing (Nasdaq: MSFT) and Ask (Nasdaq: IACI) received 14.43 percent, 9.23 percent and 2.14 percent, respectively. The remaining 74 search engines in the Hitwise Search Engine Analysis Tool accounted for 2.03 percent of U.S. searches.

Google gained 1% M/M, Yahoo lost 3%, Bing lost 2%, and Ask lost 2%.

Google is greatest source of traffic to key U.S. industries; Bing sees continued growth to verticals
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing April 2010 with May 2010, Automotive, Business and Finance, Entertainment, News and Media, Shopping and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines.

Among the top three search engines, Google delivered the most visits to the four categories below year over year. Google's percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Yahoo! Search saw gains in the Automotive and Shopping categories. Bing saw triple-digit growth in two categories - Health and Shopping - including a 107 percent increase in the Health category.

Shift to two- and three-word queries
Shorter search queries - those averaging one to four words long - were flat from April 2010 to May 2010. Two-word searches comprised the majority of searches, amounting to 23.34 percent of all queries, and increased 1 percent in May 2010. Three-word searches also increased 1 percent. Longer search queries, averaging searches of five to more than eight words in length, declined 2 percent between April 2010 and May 2010.

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