Expedia (EXPE) Buys Airfarewatchdog.com

April 2, 2008 6:42 AM EDT Send to a Friend
Smarter Travel Media, LLC, part of the TripAdvisor Media Network and an operating company of Expedia, Inc. (Nasdaq: EXPE), announced it has acquired Airfarewatchdog(TM), http://www.airfarewatchdog.com, a leading source of airfare sales. Airfarewatchdog.com(TM) evaluates and aggregates the best airfare deals from across the web on all airlines, including those that sell their fares only on their own web sites. Airfarewatchdog will operate as an independent site and is based in New York City. Terms of the acquisition are not being disclosed. Airfarewatchdog's eight employees will remain with the company.

"Airfarewatchdog joins SmarterTravel(R), BookingBuddy(R), SeatGuru(R) and our partner site FrequentFlier.com(TM), and makes SmarterTravel Media a definitive leader in airfare sites," said Daniel Saul, founder and CEO of Smarter Travel(R) Media. "In addition to deepening our presence in the travel deals sector, this acquisition strengthens the whole TripAdvisor(R) Media Group as the predominant travel planning resource and adds another strong brand to its collection of travel media sites.
[JT]

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