Electronic Arts (EA) Says Madden Sell-Through Up 7% in First 24 Hours
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Electronic Arts Inc. (NASDAQ: EA) announced today a huge first day for Madden NFL 13, which launched Tuesday across North America. Madden NFL 13 scored record day one retail sales, record day one online usage and it’s enjoying the best critical acclaim the game has seen in years.
Based on internal estimates, sell-through for Madden NFL 13 was up 7 percent year-over-year on HD platforms with 900K units sold in its first 24 hours on the market, its best start ever on this console generation. The franchise also set a day one online usage record with a 28 percent jump in peak simultaneous users over last year’s first day.
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Based on internal estimates, sell-through for Madden NFL 13 was up 7 percent year-over-year on HD platforms with 900K units sold in its first 24 hours on the market, its best start ever on this console generation. The franchise also set a day one online usage record with a 28 percent jump in peak simultaneous users over last year’s first day.
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