Criteo (CRTO) Announces Completion of HookLogic Acquisition
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Criteo (Nasdaq: CRTO) announced that the transaction to acquire HookLogic was completed on November 9, 2016.
"The addition of both the HookLogic team and technology to our business, along with the recent launch of Predictive Search, enables Criteo to focus on delivering more value to brand manufacturers and retailers, providing them with a full portfolio of performance marketing solutions," said Eric Eichmann, Criteo CEO. "We are excited that these solutions, leveraging the power of our network and state-of-the-art technology, will help retailers compete on equal terms with the largest ecommerce platforms."
HookLogic strengthens Criteo's performance marketing platform and furthers its efforts of delivering seamless and accountable performance across the consumer journey for a cohesive and personalized advertising experience. Already, many of the largest retailers, ecommerce players, and travel companies choose Criteo as their primary performance marketing partner. With HookLogic, Criteo will continue to expand its performance marketing business to brand manufacturers and build future performance marketing products.
HookLogic will become part of the Criteo family of solutions with immediate effect.
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