Craft Brew (HOOK) Changes Ticker to 'BREW'

March 15, 2012 12:44 PM EDT
Craft Brew Alliance, “CBA” (Nasdaq: BREW)(Nasdaq: HOOK), an independent craft brewing company comprised of Widmer Brothers Brewing, Redhook Brewery and Kona Brewing Co., has changed its brewery ticker symbol from ‘HOOK’ to ‘BREW.’ The new ticker helps convey the blended colorful histories, different cultures, and shared knowledge of CBA’s three craft breweries –- Redhook, Widmer Brothers, and Kona – together as one team, and emphasizes the shared passion of the entire CBA team: brewing great craft beer. This change culminates the company’s rebranding efforts, which started in January and included a name change from Craft Brewers Alliance to Craft Brew Alliance and a new logo featuring an elevated ‘A’ to indicate the power of the alliance between the three craft beer brands. The ‘BREW’ ticker will be effective at the opening of the trading day on Thursday, March 22.

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