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Campbell Soup (CPB), Green Mountain (GMCR) Confirm K-Cup Soup Deal

September 4, 2013 1:50 PM EDT Send to a Friend
Campbell Soup Company (NYSE: CPB) and Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) confirmed an agreement to provide Campbell's Fresh-Brewed Soup K-Cup packs.

"This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces," said Denise Morrison, President and Chief Executive Officer of Campbell Soup Company. "Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell’s Fresh-Brewed Soup to provide consumers with a flavorful, convenient soup that fits their lives today."

"Campbell's is an iconic brand that shares our focus on harnessing innovation to delight consumers – making them an ideal partner as we take this first step beyond beverages for the Keurig system," said Brian P. Kelley, President and CEO of GMCR. "The union of Campbell's great taste and the speed and convenience of Keurig invites new consumption occasions and positions both companies to better meet the growing snacking needs of consumers in the U.S."

The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014. They also expect Campbell's Fresh-Brewed Soup will be offered in the same aisles and retail sections of stores where Keurig Brewed® K-Cup® pack varieties are sold.




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