CBS Outdoor Americas (CBSO) is Now OUTFRONT Media (OUT)
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CBS Outdoor Americas (NYSE: CBSO) has rebranded to OUTFRONT Media Inc. (NYSE: OUT).
"It's an exciting day for our Company and our shareholders, as we close the book on our separation from CBS Corporation and begin our life as a fully independent company," said Jeremy Male, Chairman & Chief Executive Officer. "In cities and towns across the U.S., we've already rebranded 70,000 displays with our bold new OUTFRONT logo, and today we launched our new website, OUTFRONTmedia.com. This new brand clearly defines our position as being out front with technology, out front in thought leadership and, importantly, putting our advertisers out front in prime locations to reach their target audiences."
Today is also the record date for the previously announced special dividend of approximately $547.7 million, or $4.56 per share, which is the last substantive step in the Company's REIT conversion. The Company believes that a REIT structure, together with the attractive organic and external growth opportunities in the out-of-home industry, will create long-term value for shareholders.
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