Boost Mobile Slides Stylish Version of Motorola Debut(TM) Into the Marketplace

November 11, 2009 9:00 AM EST

Boost Seeks to Broaden Appeal Among Women with Introduction of Fashionably-Designed Motorola Debut i856w

IRVINE, Calif.--(BUSINESS WIRE)-- Actively seeking to broaden its brand appeal with female consumers, Boost Mobile(R), the division of Sprint (NYSE: S) that offers wireless phones and services with no contracts or activations fees, today announced the availability of Motorola(TM) Debut i856w. Designed for fashion savvy consumers, Motorola Debut i856w adds stylish ivory coloring and flattering front and back detailing to Boost Mobile's first slider phone.

Motorola Debut i856w creates a striking balance of modern luxury and design edginess with its combination of subtle color tones, finishes and modern graphics. As with Motorola Debut i856, the stylish slider easily glides open and closed for instant communication. In addition to multi-media features like a music player and threaded text messaging, Motorola Debut i856w provides one-touch instant access to the easy-to-use 1.3MP camera with video capture and playback directly on the face of the phone.

"We expect Motorola Debut i856w to appeal to female consumers who desire contemporary style and superior value from their wireless phone," said Neil Lindsay, chief marketing officer, Boost Mobile. "When combined with our Monthly Unlimited plan, the i856w packs both -- unlimited talk, text and wireless web service for $50 a month on a very attractive handset."

Motorola Debut i856w is available now at www.boostmobile.com with free shipping for the price of $149.99. The feature-rich music and slider phone pairs perfectly with Boost's $50 Monthly Unlimited plan with nationwide talk, text and wireless Web all on a dependable network.

Motorola Debut i856w Features:

    --  Nationwide Walkie-Talkie capability*
    --  Slider Design
    --  Music Player with Standard Audio Jack
    --  1.3MP Camera with Video
    --  Stereo Bluetooth(R) capabilities2
    --  GPS & Wireless Web Enabled1
    --  Multi Media & Text Messaging1
    --  Optional Removable Memory3(microSD Support up to 8GB)
    --  High Resolution Color Display
    --  Speakerphone with Voice-Activated Dialing
    --  Downloadable Games, Wallpapers and Real Music Ringtones1

About Boost Mobile

Boost Mobile, a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts or activation fees, and was named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost(R) Walkie-Talkie service with a national calling area for $50 a month.

Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network - all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month.

Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, RadioShack, Target, Walmart; Sprint retail stores and independent wireless dealer locations and on leading television home shopping networks; with Re-Boost(R) available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.

Certain mobile phone features are dependent on the capabilities and settings of your service provider's network. Additionally, certain features may not be activated by your service provider, and/or their network settings may limit the feature's functionality. Always contact your service provider about feature availability and functionality. All features, functionality and other product specifications are based upon the latest available information and are believed to be accurate; however such product specifications are subject to change without notice or obligation.

* Coverage not available everywhere. Network reaches over 274 million people. Additional restrictions apply.

1 Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges and/or additional charges may apply. Wireless email functionality requires an email account with wireless server capabilities.

2 This device supports Bluetooth A2DP, HSP, BT FTP and HFP profiles. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.motorola.com/bluetooth. For other devices, contact their respective manufacturer.

3 SD card with up to 8GB of memory purchased separately.

Certain Bluetooth features including those listed may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices, or by certain wireless carriers. Contact your wireless carrier about feature availability and functionality.

(C)2009 Boost Worldwide, Inc. All rights reserved. BOOST and BOOST MOBILE and Logo, and the Logo are trademarks of Boost. Motorola and the Stylized M Logo are registered in the U.S. Patent and Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. All other product or service names are the property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6097348&lang=en.

    Source: Boost Mobile

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