Bon-Ton (BONT) Enters New Private-Label Credit Card Program w/ Alliance Data (ADS)
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The Bon-Ton Stores, Inc. (Nasdaq: BONT) has signed a new, multi-year private label credit card program agreement with Alliance Data (NYSE: ADS), a leading provider of loyalty and marketing solutions.
Under the terms of the agreement, Alliance Data, through its bank subsidiary, will provide end-to-end proprietary credit card services from account acquisition to multi-channel marketing and customer service. Bon-Ton’s current proprietary credit card program will remain in place until the accounts portfolio conversion occurs, which is anticipated in the second quarter of fiscal 2012. Customers should continue to use their Bon-Ton credit cards in the same manner as they do today.
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Under the terms of the agreement, Alliance Data, through its bank subsidiary, will provide end-to-end proprietary credit card services from account acquisition to multi-channel marketing and customer service. Bon-Ton’s current proprietary credit card program will remain in place until the accounts portfolio conversion occurs, which is anticipated in the second quarter of fiscal 2012. Customers should continue to use their Bon-Ton credit cards in the same manner as they do today.
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